News

The only Halloween card I’ve ever received-and kept

Loreto Cheyne

The only Halloween card I’ve ever received-and kept

I've only got one Halloween card in my life, and it's a pretty memorable one. The sender made me laugh so hard...and he "got" me.

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Managing the media that support your brand image: part 2

Loreto Cheyne

Managing the media that support your brand image: part 2

Video meetings have brought our personal brands front and centre in a big way. How is YOUR personal brand showing up? Are you looking professional-and what kind of impression are you making on video?

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Managing the media that support your brand image

Loreto Cheyne

Managing the media that support your brand image

No matter where you look, we live in a visual world. Gone are the days when columns of text were expected from a marketing message. These days it’s all about the visuals, and minimal (but impactful) text.  We are in an age where it’s simply easier to use photos to tell a story. And now there’s the “new” kid in town: video. I don’t know too many people who didn’t attend at least one zoom meeting over the past year. For many of us, video has become the norm...and some of it is not recorded. It’s live (again, thank you...

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A system to help you manage your brand image: your brand guidelines

Loreto Cheyne

A system to help you manage your brand image: your brand guidelines

Brand image guidelines are the perfect system to help you manage your brand image. over the past year, with the chaos of Covid, I realized that my brand image guidelines are part of the system that help me stay on course, organized and focused.

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The many sides of your brand (ok, it’s three)

Loreto Cheyne

The many sides of your brand (ok, it’s three)

The thing I’ve realized over the past two years is that brands are made up of 3 elements: professional, personal and social. And all three of them should be consistent with each other.

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