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Headshots are your first point of contact and connection

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Headshots are your first point of contact and connection

Headshots shouldn't send you into a panic state. Finding the right photographer is key, and the right one will take photos that you will love. Here's why.

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Celebrating the women that cheer you on

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Celebrating the women that cheer you on

On March 8 we celebrated International Women's Day. And as Women's History Month winds down, I have this thought for you: take a moment TODAY to celebrate (and thank?) a special woman who's been your cheerleader.

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Your personal brand is now part of your brand image

Loreto Cheyne

Your personal brand is now part of your brand image

Virtual meetings and online networking are here to stay. Which means, the person people see on their screen is, whether you like it or not, part of your brand image. So it might be a good idea to make sure the way we show up online presents us in the best possible (professional) way.

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Is your marketing message consistent from one medium to another?

Loreto Cheyne

Is your marketing message consistent from one medium to another?

This February let's go back to the beginning and check whether the foundation we’re standing on is solid. Think about your marketing message. Is it clear, concise and brief? And is it consistent across all media and platforms?

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Connection: the new currency

Loreto Cheyne

Connection: the new currency

2022 has taught me the importance of connecting-and not just making every interaction a transaction. As our virtual workplaces continue, video, and the way people (literally) see US, is becoming part of our brand image.

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