News
The many sides of your brand (ok, it’s three)
Loreto Cheyne
The thing I’ve realized over the past two years is that brands are made up of 3 elements: professional, personal and social. And all three of them should be consistent with each other.
Rules of engagement: when it’s time to hire a graphic designer
Loreto Cheyne
So your business is ready for a graphic designer. Your business image needs it, and your marketing budget is ready for it. I'm sharing some thoughts about hiring a designer, so you can have a great experience. Here's what you should expect from your designer...and what YOUR responsibilities as a client are.
Is doing your own graphic design the best use of your time?
Loreto Cheyne
Your business is growing and you are BUSY. Do yourself a favour, and hand over marketing and design tasks to someone who actually has the skills to do it. Spend your valuable time running YOUR business, doing the thing you’re good at.
Your brand image is not like a self-cleaning oven
Loreto Cheyne
Your brand image isn’t like a self-cleaning oven; it needs your actual attention, care, and maintenance. All those annoying, tedious chores like updating your website need your attention-regularly.
Can your business be found easily-online and offline?
Loreto Cheyne
If you invested any time and money creating a brand image for your business in print, your brand image online now more than ever needs to be updated and consistent. There shouldn't be a big difference between the you online, and the you in print.