News
"When it began"
Loreto Cheyne
Today I want to share some thoughts around friendship and the value of connecting. I’ve been thinking a lot about how I decided to start designing greeting cards....and it turns out this project had its origins long, long ago.
All the little pesky details of your brand image
Loreto Cheyne
Over the past few years I’ve learned that everything in life truly is about the little things. And when it comes to brand image, that bit of wisdom also does apply. This month, I’m specifically thinking about all the tiny little technical details of your brand image-the things that often go unchecked or don’t get updated...and tend to annoy your audience. Think of all the items that you need to keep track of when it comes to your brand image: your website the photos you need for your LinkedIn posts your social media banners your social media posts! the photos...
"Hello. Have we met yet?"
Loreto Cheyne
If we haven't had the pleasure of meeting, this post will give you the quick version of what you need to know about me. Then you can decide if we need to connect. I'm hoping you'll realize I'm smiling the whole time :-)
Are you choosing the right images for your marketing?
Loreto Cheyne
However you're marketing, photos are part of the package. So the question is: are you using images that are relevant, significant, sensitive to our current climate? Or are you just filling up an empty spot?
Authenticity in your videos
Loreto Cheyne brand image video
Right now, video is the final frontier in marketing. Are you creating and sharing videos to promote your business? And if you are, are they showing the real you....or some made up persona you think others want to see?