News
Celebrating the women that cheer you on
Loreto Cheyne friendships girlfriends international women's day support
On March 8 we celebrated International Women's Day. And as Women's History Month winds down, I have this thought for you: take a moment TODAY to celebrate (and thank?) a special woman who's been your cheerleader.
"When it began"
Loreto Cheyne
Today I want to share some thoughts around friendship and the value of connecting. I’ve been thinking a lot about how I decided to start designing greeting cards....and it turns out this project had its origins long, long ago.
Your personal brand is now part of your brand image
Loreto Cheyne
Virtual meetings and online networking are here to stay. Which means, the person people see on their screen is, whether you like it or not, part of your brand image. So it might be a good idea to make sure the way we show up online presents us in the best possible (professional) way.
Is your marketing message consistent from one medium to another?
Loreto Cheyne
This February let's go back to the beginning and check whether the foundation we’re standing on is solid. Think about your marketing message. Is it clear, concise and brief? And is it consistent across all media and platforms?
Connection: the new currency
Loreto Cheyne
2022 has taught me the importance of connecting-and not just making every interaction a transaction. As our virtual workplaces continue, video, and the way people (literally) see US, is becoming part of our brand image.