News

"When it began"

Loreto Cheyne

"When it began"

Today I want to share some thoughts around friendship and the value of connecting. I’ve been thinking a lot about how I decided to start designing greeting cards....and it turns out this project had its origins long, long ago.

Read more →


All the little pesky details of your brand image

Loreto Cheyne

All the little pesky details of your brand image

Over the past few years I’ve learned that everything in life truly is about the little things. And when it comes to brand image, that bit of wisdom also does apply. This month, I’m specifically thinking about all the tiny little technical details of your brand image-the things that often go unchecked or don’t get updated...and tend to annoy your audience. Think of all the items that you need to keep track of when it comes to your brand image: your website  the photos you need for your LinkedIn posts your social media banners your social media posts! the photos...

Read more →


"Hello. Have we met yet?"

Loreto Cheyne

"Hello. Have we met yet?"

If we haven't had the pleasure of meeting, this post will give you the quick version of what you need to know about me. Then you can decide if we need to connect. I'm hoping you'll realize I'm smiling the whole time :-)

Read more →


Are you choosing the right images for your marketing?

Loreto Cheyne

Are you choosing the right images for your marketing?

However you're marketing, photos are part of the package. So the question is: are you using images that are relevant, significant, sensitive to our current climate? Or are you just filling up an empty spot?

Read more →


Authenticity in your videos

Loreto Cheyne brand image video

Authenticity in your videos

Right now, video is the final frontier in marketing. Are you creating and sharing videos to promote your business? And if you are, are they showing the real you....or some made up persona you think others want to see?

Read more →