News

The many sides of your brand (ok, it’s three)

Loreto Cheyne

The many sides of your brand (ok, it’s three)

The thing I’ve realized over the past two years is that brands are made up of 3 elements: professional, personal and social. And all three of them should be consistent with each other.

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Rules of engagement: when it’s time to hire a graphic designer

Loreto Cheyne

Rules of engagement: when it’s time to hire a graphic designer

So your business is ready for a graphic designer. Your business image needs it, and your marketing budget is ready for it. I'm sharing some thoughts about hiring a designer, so you can have a great experience. Here's what you should expect from your designer...and what YOUR responsibilities as a client are.

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Is doing your own graphic design the best use of your time?

Loreto Cheyne

Is doing your own graphic design the best use of your time?

Your business is growing and you are BUSY. Do yourself a favour, and hand over marketing and design tasks to someone who actually has the skills to do it. Spend your valuable time running YOUR business, doing the thing you’re good at.

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Your brand image is not like a self-cleaning oven

Loreto Cheyne

Your brand image is not like a self-cleaning oven

Your brand image isn’t like a self-cleaning oven; it needs your actual attention, care, and maintenance. All those annoying, tedious chores like updating your website need your attention-regularly.

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Can your business be found easily-online and offline?

Loreto Cheyne

Can your business be found easily-online and offline?

If you invested any time and money creating a brand image for your business in print, your brand image online now more than ever needs to be updated and consistent. There shouldn't be a big difference between the you online, and the you in print.

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