Since Covid became part of our lives, I’ve spoken to a lot of business owners who’ve had to rethink their businesses. For some people there were great shifts in the way they did things. For others, it was a total overhaul.
But the common denominator for everyone was the shift to online marketing and online selling.
If you didn’t sell online, you had to figure out a way to make it easier for people to order and arrange curbside pickup. And communicating with your audience became more important than ever. So it was important to be regular with updating business hours and any other details.
For a lot of business owners changing the way they marketed the business became a priority. A lot of things have changed a lot in a very short period of time. And as 2021 reaches its end, we’re at a different stage: now we are all trying to figure out “what’s next.”
- how will we continue marketing and selling?
- Will we have to try new tactics?
- Or will we go back to the old way of selling our products?
I think one of the most valuable investments I made this year was to hire a marketing consultant to help me figure out how I was going to continue to “spread the word.”
And interestingly, the most important task was to completely rework and refocus the marketing messages that I was sharing. That made a big difference for me.
For you it might mean talking to a business coach. it’s amazing how a business coach can see things differently and point out ways that may make running a business easier.
The bottom line is that I’ve personally realized that I can’t do everything by myself. I just don’t have all the expertise in the world....no one does. And as a business owner, it’s easy to fall into the trap of “I’ve got to do this on my own.”
I’ve been there. And it’s easy to get discouraged. And it’s even easier to think,
“oh, THAT thing didn’t work. So maybe I should try Twitter. Or Facebook. Oh, wait, someone said I should try an SEO package!”
Sometimes what makes more sense is to stop, take a step back, and see what’s going on with the foundation of your business. And if your marketing messages aren’t clear, or if your target audience isn’t the right audience for you, then maybe it’s time to work on that instead of trying the latest trick. Because honestly, I don’t see how TikTok would’ve helped my business.
If you’ve never hired a marketing consultant or a business coach, you might feel intimidated. I know I was really nervous to work with Karen Wilson. And Angela Sutcliffe gives you straight answers. So don’t be afraid to talk to a professional about your business. ,Because when people talk and discuss ideas, magic happens. And might just be the thing your business needs right now.