News — communication

Is your communication style consistent within your marketing?

Loreto Cheyne communication consistency

Is your communication style consistent within your marketing?

This past year I’ve become aware of how important language is ....which sounds odd, since we all talk all the time! Here’s the thing: Language and messaging are not the same thing. When it comes to marketing our businesses, the way we speak may not really convey or support our marketing message. It is a weird, tangled mess. And of course as humans, it’s our nature to make things more complicated. Here’s the perfect example: For many of us, our websites carry our “official message.” Often, the language in our website can sound more formal or “grown up” in an...

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