News

Why write Christmas cards?

Loreto Cheyne

Why write Christmas cards?

I design and sell greeting cards. So it's not much of a surprise that I also send Christmas cards out every year. If you haven't sent holiday cards out in a while, and are considering doing it this year....I have 4 great reasons why you may want to. 1) Catching UpTo me, Christmas cards are the perfect way to share what I've been up to all year with my friends and family. I haven't been in touch regularly with most of my relatives. So a card literally gives me the right amount of space to let them know what's going on in my...

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The value of talking to a marketing professional

Loreto Cheyne

The value of talking to a marketing professional

Since Covid became part of our lives, I’ve spoken to a lot of business owners who’ve had to rethink their businesses. For some people there were great shifts in the way they did things. For others, it was a total overhaul. But the common denominator for everyone was the shift to online marketing and online selling. If you didn’t sell online, you had to figure out a way to make it easier for people to order and arrange curbside pickup. And communicating with your audience became more important than ever. So it was important to be regular with updating business...

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The only Halloween card I’ve ever received-and kept

Loreto Cheyne

The only Halloween card I’ve ever received-and kept

I've only got one Halloween card in my life, and it's a pretty memorable one. The sender made me laugh so hard...and he "got" me.

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Managing the media that support your brand image: part 2

Loreto Cheyne

Managing the media that support your brand image: part 2

Video meetings have brought our personal brands front and centre in a big way. How is YOUR personal brand showing up? Are you looking professional-and what kind of impression are you making on video?

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Managing the media that support your brand image

Loreto Cheyne

Managing the media that support your brand image

No matter where you look, we live in a visual world. Gone are the days when columns of text were expected from a marketing message. These days it’s all about the visuals, and minimal (but impactful) text.  We are in an age where it’s simply easier to use photos to tell a story. And now there’s the “new” kid in town: video. I don’t know too many people who didn’t attend at least one zoom meeting over the past year. For many of us, video has become the norm...and some of it is not recorded. It’s live (again, thank you...

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