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Your oven and your brand image. Now there’s a strange comparison. If you cook or bake, you’re probably aware that many ovens come with a self-cleaning feature. The funny thing is that many business owners treat their companies the same way: they let their brand image fend for itself. They forget that their brand image isn’t like a self-cleaning oven; it needs your actual attention, care, and maintenance. “Maintenance” refers to all those tasks (some admin) which have to be performed routinely. They’re not glamorous, they get tedious, and seriously, sometimes it’s just easier to ignore them. Here’s some examples:...

The past ten months have forced every business to become more flexible. If nothing else, the pandemic has pushed nearly every business to go online in some way. How about you? Has YOUR business been able to adapt to being online-marketing, selling, networking, and anything else in between? If you have, that’s great. And if you’re still adjusting…well, who isn’t? The important thing is to make sure that your business is online and constantly visible.  I’ve found that the best way to stay both consistent AND visible is to make sure that your print image has transitioned online. If you invested any time and...

Your brand image needs a solid foundation–and given how much things have changed over the past year, I’d like to encourage you to think about your company’s brand image. Key question: does you business have a “face” or identifiable “look”? As our economic reality continues to evolve, remember that people need to find you to hire you. They need to recognize your business if they’re looking for your service. And that won’t happen if you don’t have a clearly defined business identity.  For your business to have an identifiable look, you need a foundation. These are key items that, when...