News
Managing the media that support your brand image
Loreto Cheyne
No matter where you look, we live in a visual world. Gone are the days when columns of text were expected from a marketing message. These days it’s all about the visuals, and minimal (but impactful) text. We are in an age where it’s simply easier to use photos to tell a story. And now there’s the “new” kid in town: video. I don’t know too many people who didn’t attend at least one zoom meeting over the past year. For many of us, video has become the norm...and some of it is not recorded. It’s live (again, thank you...
Staycation: missing my bestie but staying connected
Loreto Cheyne
"Staycation" has meant not seeing my best friend this summer again. But the silver lining is that I've been able to connect with new friends, and friends I haven't seen in over a year.
A system to help you manage your brand image: your brand guidelines
Loreto Cheyne
Brand image guidelines are the perfect system to help you manage your brand image. over the past year, with the chaos of Covid, I realized that my brand image guidelines are part of the system that help me stay on course, organized and focused.
"When it began"
Loreto Cheyne
Today I want to share some thoughts around friendship and the value of connecting. I’ve been thinking a lot about how I decided to start designing greeting cards....and it turns out this project had its origins long, long ago.
The many sides of your brand (ok, it’s three)
Loreto Cheyne
The thing I’ve realized over the past two years is that brands are made up of 3 elements: professional, personal and social. And all three of them should be consistent with each other.