News

The many benefits of friendship

Loreto Cheyne

The many benefits of friendship

Humans are social animals. And even though it’s a fact, people forget. We ALL forget that It’s important to connect with friends, family, colleagues. The need to connect and keep friendships alive is what's behind the creation of my greeting cards. This article explains why I think friendships are so important.

Read more →


Rules of engagement: when it’s time to hire a graphic designer

Loreto Cheyne

Rules of engagement: when it’s time to hire a graphic designer

So your business is ready for a graphic designer. Your business image needs it, and your marketing budget is ready for it. I'm sharing some thoughts about hiring a designer, so you can have a great experience. Here's what you should expect from your designer...and what YOUR responsibilities as a client are.

Read more →


Is doing your own graphic design the best use of your time?

Loreto Cheyne

Is doing your own graphic design the best use of your time?

Your business is growing and you’ve got plans to keep it that way. But you are BUSY. You keep wishing you had an extra hour in the day to accomplish everything you have to do. When you’re a business owner, that’s a reality, not an exaggeration. Oddly enough, over the years I‘ve met way too many business owners who continue to try to do everything themselves. I’m speaking specifically of marketing and design tasks. Things like putting together newsletter layouts. Like creating templates to promote monthly specials. Even though they they don’t enjoy doing it and they walk away frustrated...

Read more →


Your brand image is not like a self-cleaning oven

Loreto Cheyne

Your brand image is not like a self-cleaning oven

Your oven and your brand image. Now there’s a strange comparison. If you cook or bake, you’re probably aware that many ovens come with a self-cleaning feature. The funny thing is that many business owners treat their companies the same way: they let their brand image fend for itself. They forget that their brand image isn’t like a self-cleaning oven; it needs your actual attention, care, and maintenance. “Maintenance” refers to all those tasks (some admin) which have to be performed routinely. They’re not glamorous, they get tedious, and seriously, sometimes it’s just easier to ignore them. Here’s some examples:...

Read more →


Can your business be found easily-online and offline?

Loreto Cheyne

Can your business be found easily-online and offline?

The past ten months have forced every business to become more flexible. If nothing else, the pandemic has pushed nearly every business to go online in some way. How about you? Has YOUR business been able to adapt to being online-marketing, selling, networking, and anything else in between? If you have, that’s great. And if you’re still adjusting…well, who isn’t? The important thing is to make sure that your business is online and constantly visible.  I’ve found that the best way to stay both consistent AND visible is to make sure that your print image has transitioned online. If you invested any time and...

Read more →