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There's a chance you're thinking: "She's a graphic designer. Shouldn't she stick to photos and visuals?" Ah, but I do deal in written content! Depending on the marketing piece I'm working on, there's a chance I'll have to deal with text. Sometimes a sentence or two. And sometimes a whole lot. Over the past couple of years it seems that people's attention spans have decreased significantly. That means that if you're creating ads with a ton of text...not too many people are reading it. At least not to the end.  If you're marketing your services and products that leaves you...

This past year I’ve become aware of how important language is ....which sounds odd, since we all talk all the time! Here’s the thing: Language and messaging are not the same thing. When it comes to marketing our businesses, the way we speak may not really convey or support our marketing message. It is a weird, tangled mess. And of course as humans, it’s our nature to make things more complicated. Here’s the perfect example: For many of us, our websites carry our “official message.” Often, the language in our website can sound more formal or “grown up” in an...