News

Connection: the new currency

Loreto Cheyne

Connection: the new currency

2022 has taught me the importance of connecting-and not just making every interaction a transaction. As our virtual workplaces continue, video, and the way people (literally) see US, is becoming part of our brand image.

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Year end thought: is EVERYTHING in your brand image back to normal?

Loreto Cheyne

Year end thought: is EVERYTHING in your brand image back to normal?


Did 2020-2021 bring major changes to your business? Covid forced many of us to reassess and figure out what was really a priority in both life and business. So as 2021 winds down, let me ask you: Does your visual brand still reflect and support your business goals?

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Why write Christmas cards?

Loreto Cheyne

Why write Christmas cards?

I design and sell greeting cards. So it's not much of a surprise that I also send Christmas cards out every year. If you haven't sent holiday cards out in a while, and are considering doing it this year....I have 4 great reasons why you may want to. 1) Catching UpTo me, Christmas cards are the perfect way to share what I've been up to all year with my friends and family. I haven't been in touch regularly with most of my relatives. So a card literally gives me the right amount of space to let them know what's going on in my...

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The value of talking to a marketing professional

Loreto Cheyne

The value of talking to a marketing professional

Since Covid became part of our lives, I’ve spoken to a lot of business owners who’ve had to rethink their businesses. For some people there were great shifts in the way they did things. For others, it was a total overhaul. But the common denominator for everyone was the shift to online marketing and online selling. If you didn’t sell online, you had to figure out a way to make it easier for people to order and arrange curbside pickup. And communicating with your audience became more important than ever. So it was important to be regular with updating business...

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The only Halloween card I’ve ever received-and kept

Loreto Cheyne

The only Halloween card I’ve ever received-and kept

I've only got one Halloween card in my life, and it's a pretty memorable one. The sender made me laugh so hard...and he "got" me.

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