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Written content: let's get to the point!

Loreto Cheyne

Written content: let's get to the point!

There's a chance you're thinking: "She's a graphic designer. Shouldn't she stick to photos and visuals?" Ah, but I do deal in written content! Depending on the marketing piece I'm working on, there's a chance I'll have to deal with text. Sometimes a sentence or two. And sometimes a whole lot. Over the past couple of years it seems that people's attention spans have decreased significantly. That means that if you're creating ads with a ton of text...not too many people are reading it. At least not to the end.  If you're marketing your services and products that leaves you...

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Clarity is the most important quality your business needs

Loreto Cheyne branding clarity graphic design

Clarity is the most important quality your business needs

CLARITY: the one single item that will help you most in designing your brand image and marketing your business. When you are clear about what your brand and your business is all about, it makes telling your story that much easier. And it makes it much easier to reach the people you’re trying to attract.

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HISTORY: your friends know where you’ve come from

Loreto Cheyne connection friendship

HISTORY: your friends know where you’ve come from

If you’re a woman in your 50’s or almost there, you grew up in the 80’s. And if you're lucky, you have some friends who've been with you for a long time. Long enough to know your history.

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Is your communication style consistent within your marketing?

Loreto Cheyne communication consistency

Is your communication style consistent within your marketing?

This past year I’ve become aware of how important language is ....which sounds odd, since we all talk all the time! Here’s the thing: Language and messaging are not the same thing. When it comes to marketing our businesses, the way we speak may not really convey or support our marketing message. It is a weird, tangled mess. And of course as humans, it’s our nature to make things more complicated. Here’s the perfect example: For many of us, our websites carry our “official message.” Often, the language in our website can sound more formal or “grown up” in an...

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Why I'm not interested in acting my age

Loreto Cheyne connection friendships girlfriends

Why I'm not interested in acting my age

We're always being told to "act our age." And for women, to also "act like a lady." Well, I'm not having it. I'm busy having fun and creating happy memories-and this post will encourage you to do the same.

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