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Why I'm not interested in acting my age

Loreto Cheyne connection friendships girlfriends

Why I'm not interested in acting my age

We're always being told to "act our age." And for women, to also "act like a lady." Well, I'm not having it. I'm busy having fun and creating happy memories-and this post will encourage you to do the same.

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Is it time to update your logo?

Loreto Cheyne brand image logo update redesign

Is it time to update your logo?

The pandemic changed many businesses radically. Does your logo still represent your business well...or is time to update to reflect the changes that have happened?

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Staycation: missing my bestie but staying connected

Loreto Cheyne connection friendships support

Staycation: missing my bestie but staying connected

"Staycation" has meant not seeing my best friend this summer again. But the silver lining is that I've been able to connect with new friends, and friends I haven't seen in over a year.

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"When it began"

Loreto Cheyne

"When it began"

Today I want to share some thoughts around friendship and the value of connecting. I’ve been thinking a lot about how I decided to start designing greeting cards....and it turns out this project had its origins long, long ago.

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All the little pesky details of your brand image

Loreto Cheyne

All the little pesky details of your brand image

Over the past few years I’ve learned that everything in life truly is about the little things. And when it comes to brand image, that bit of wisdom also does apply. This month, I’m specifically thinking about all the tiny little technical details of your brand image-the things that often go unchecked or don’t get updated...and tend to annoy your audience. Think of all the items that you need to keep track of when it comes to your brand image: your website  the photos you need for your LinkedIn posts your social media banners your social media posts! the photos...

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